DIGITAL MARKETING, SEO & SEM
We’ve spent a lot of focused time developing our SEO/SEM program to become a well oiled machine. Though we have a general guideline of steps we follow for each project, we always customize needs based on specific industries, business goals, and client needs. Our approach is holistic, and it takes into account your overall marketing strategy and works to meet those objectives. It isn’t enough to say “I want to place high on Google,” so does everyone. We are interested in your short-term and long-term plans for your business or organization, and look at everything you need to get there – usually SEO / SEM is part of that.
Initial SEO Review & Set-up
An initial SEO setup and analysis will be completed that helps find keywords and define goals for the website as well as to inform, or be informed by your overall marketing strategy and business goals.
During our set-up, we will create a punch list for link building, url and keyword recommendations, directory listings and create an overall strategy. We will review existing analytics to map keyword and location data to determine a regional customer profile.
Editorial Content Plan
In order to fully engage in an SEO program, we always recommend creating articles, blogs, or another more appropriate editorial on a regular basis. This is one of the most important parts of SEO work, and one that usually is not included by most SEO companies who will focus on the monthly tasks.
Sample Monthly Tasks:
- Content production
- Blog writing Email marketing
- Social media posting
- Focused inbound lead campaigns
- Google Places Map Optimization
- Build backlinks
- RSS Feed Promotion
- Social Bookmarking
- Photo Optimization
- Directories and Customer Review Websites
- Website Ranking Test
- Broken Link Checker
- Monthly reporting
We provide detailed graphical reporting monthly showing current position in major search engines, Google, Yahoo, and Bing. Google Analytics, a free service, will be set up and configured so that you can login and monitor your website activity. Google Analytics reports will be emailed to you monthly or bi-weekly depending on your specific requirements. Google Analytics provides critical information regarding the number of website visitors, the bounce and conversion rates, percentage of time spent on specific site areas and other valuable information. This is where we will also review what is or isn’t working and make recommendations.
Search engine optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.